Brewery Brain

Coastline Craft Co. — Demo

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Sam's week · week of August 10 · sample data

Patterns

What shows up across many accounts at once, biggest first. Each is sized in cases a week: what’s there to win back in full, places to hunt at one in three. Where the count is a steady measure, it’s compared with four weeks ago.

1. 29 regulars have gone quiet
235cases a week
Growing

They usually buy about 234 cases a week between them. Up from 22 four weeks ago.

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2. Tideline Pale Ale on draft: the same gap at 74 accounts
104cases a week

Similar accounts carry it and these 74 don't across all five territories. About 104 cases a week if one in three lands. In the last four weeks, 4 accounts started carrying it. 45 of them are on the reps' hunting lists this week.

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3. Fogharbor Beverage: 10% under the same four weeks last year
82cases a week

About 82 cases a week behind last year, while Coastline as a whole is up 12%.

4. Monterey Bay: the list and hunting together fall about 68 cases a week short
68cases a week

Maya's list and places to hunt would bring about 134 cases a week against the 202 needed with room to spare. The accounts on hand don't close it.

5. 15 first orders in the last three months, no second
39cases a week
Growing

New accounts that ordered once and stopped across all five territories. About 39 cases a week if each reordered once a month. Up from 5 four weeks ago.

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6. Breaker IPA on draft: the same gap at 35 accounts
28cases a week

Similar accounts carry it and these 35 don't in Luis's, Devin's, Maya's, and Cody's territories. About 28 cases a week if one in three lands. In the last four weeks, 11 accounts started carrying it. 9 of them are on the reps' hunting lists this week.

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7. Draft: 34 accounts without a steady handle
21cases a week
Shrinking

17 on-premise accounts buy package only and 17 handles came off and went back on in the last six months. About 21 cases a week if one in three turns into a steady handle. Down from 41 four weeks ago.

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8. Tideline Pale Ale 6-pack: the same gap at 42 accounts
18cases a week

Similar accounts carry it and these 42 don't across all five territories. About 18 cases a week if one in three lands. No account has started carrying it in the last four weeks. 2 of them are on the reps' hunting lists this week.

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9. Kelp Forest Hazy 16oz 4-pack: the same gap at 27 accounts
17cases a week

Similar accounts carry it and these 27 don't in Hannah's, Luis's, Maya's, and Cody's territories. About 17 cases a week if one in three lands. In the last four weeks, 13 accounts started carrying it. 4 of them are on the reps' hunting lists this week.

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10. Marine Layer Lager 6-pack: the same gap at 38 accounts
17cases a week

Similar accounts carry it and these 38 don't across all five territories. About 17 cases a week if one in three lands. No account has started carrying it in the last four weeks. 2 of them are on the reps' hunting lists this week.

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11. Swell Season IPA 6-pack: the same gap at 29 accounts
14cases a week

Similar accounts carry it and these 29 don't across all five territories. About 14 cases a week if one in three lands. In the last four weeks, 12 accounts started carrying it. 4 of them are on the reps' hunting lists this week.

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12. Breaker IPA 6-pack: the same gap at 32 accounts
13cases a week

Similar accounts carry it and these 32 don't across all five territories. About 13 cases a week if one in three lands. In the last four weeks, 1 account started carrying it. 4 of them are on the reps' hunting lists this week.

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13. Kelp Forest Hazy on draft: the same gap at 10 accounts
13cases a week

Similar accounts carry it and these 10 don't in Luis's and Cody's territories. About 12 cases a week if one in three lands. In the last four weeks, 9 accounts started carrying it. 0 of them are on the reps' hunting lists this week.

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14. Marine Layer Lager on draft: the same gap at 6 accounts
12cases a week

Similar accounts carry it and these 6 don't in Devin's territory. About 12 cases a week if one in three lands. No account has started carrying it in the last four weeks. 5 of them are on the reps' hunting lists this week.

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15. Albertsons: 6 authorized items not shipping, at 6 stores
9cases a week

Items the chain has authorized that stopped shipping or never started in Hannah's, Luis's, Devin's, and Cody's territories. About 9 cases a week; the orders go through the distributor rep.

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16. Safeway: 6 authorized items not shipping, at 6 stores
8cases a week

Items the chain has authorized that stopped shipping or never started in Maya's and Cody's territories. About 8 cases a week; the orders go through the distributor rep.

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17. Sprouts: 6 authorized items not shipping, at 6 stores
8cases a week

Items the chain has authorized that stopped shipping or never started in Hannah's, Devin's, Maya's, and Cody's territories. About 8 cases a week; the orders go through the distributor rep.

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18. Vons: 9 authorized items not shipping, at 9 stores
8cases a week

Items the chain has authorized that stopped shipping or never started in Hannah's, Luis's, Devin's, and Cody's territories. About 8 cases a week; the orders go through the distributor rep.

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19. Whole Foods: 4 authorized items not shipping, at 4 stores
8cases a week

Items the chain has authorized that stopped shipping or never started in Hannah's and Maya's territories. About 8 cases a week; the orders go through the distributor rep.

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Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Initiatives · Where the work is · Are the lists enough · Goals in detail · Last week · By team and distributor · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Coastline means every account, all three distributors. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.