Sam's week · week of August 10 · sample data

Goals in detail

Cases

Q3 cases so far

Slightly behind

30,439

765 behind the goal to date · goal to date 31,204 of 59,400 for the quarter · higher is better

The quarter so far, % of the goal to date

goal

On pace to finish57,690 1,710 short of 59,400

Needed a week from here4,505 at last year's pace: 4,239

Cases last week

Slightly down

4,395

196 under a typical week · typical 4,591, the prior eight weeks' median · higher is better

Last 13 weeks, cases by week

typical 4,591

Same week last year3,794 +15.8%

Last four weeks17,918 +11.7% vs last year

What must be true

Cases = active placements × velocity × weeks.

Active placements

Slightly behind

1,925

45 to the goal of 1,970 · accounts carrying a brand, any package, with a sale in the last 90 days · 1,789 at the start of the quarter · higher is better

The quarter so far, by week

goal 1,970

Velocity

On plan

2.4 cases a week

2% below goal · per active placement, last four weeks · higher is better

The quarter so far, four-week velocity by week

goal 2.4

Slowing or stopped

Ahead

8.7%

1.3 points under the 10% goal · 61 of 705 accounts that were buying before the quarter · lower is better

The quarter so far, by week

goal under 10%

Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Initiatives · Patterns · Where the work is · Are the lists enough · Last week · By team and distributor · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Coastline means every account, all three distributors. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.