Brewery Brain

Coastline Craft Co. — Demo

Spotlight · sample data

Nina's team: Central Coast

Sales manager, Central Coast · week of August 10 · Coastline Craft Co., a sample brewery

↑ Sam's week

Central Coast, week of August 10: about 2,900 cases against a typical 2,910. On pace for 98% of the quarter's goal.

Read it instead

Good morning, Nina. Here's the Central Coast team for the week of August tenth. Across the three territories, accounts bought about twenty-nine hundred cases, in line with a typical week.

The team has three goals this quarter: cases, placements and velocity. First, cases. Halfway through the quarter, the team is on pace for about ninety-eight percent of goal if the rest of the quarter follows last year's, so a little short.

Second, placements: about twenty-four to add. Third, velocity: about two percent below goal.

The initiatives in your section. Chain compliance: about three points below goal and slipping; Devin is furthest off. Core brands on the shelf: about three points below goal and holding; Hannah is furthest off. Draft handles held: about four points below goal and slipping; Devin is furthest off.

Here's who needs you this week. Devin first: on pace for ninety-five percent. Devin's list brings back about sixty-six of the ninety-six cases a week needed and seven from last week are still open. The help is on recovery: the list doesn't bring back the gap. Hannah: on pace for ninety-seven percent. Hannah's list brings back about forty-nine of the sixty-three cases a week needed and seven from last week are still open. Luis is on pace to pass goal.

If you do one thing this week, spend a day with Devin. The street worth the most in Ventura is Saviers Road in Oxnard: Turnstone Social is there, about fourteen cases a week to win back.

Your reps are below; open any one for the list they're working.

If you do one thing this week

A day with Devin in Ventura.

Devin's list leaves about 30 cases a week uncovered, the most on the team. The street worth the most there is Saviers Road in Oxnard: Turnstone Social, about 14 cases a week to win back, and 8 more stops.

Open Devin’s Spotlight →All 15 patterns →

The team's three goals

1. Cases: 38,200 for the quarter
about 610 short
19,791 so far, on pace to finish about 37,600
2. Active placements: 1,200
24 to add
1,176 now, 1,091 at the start of the quarter
3. Velocity: 2.5 cases a week per placement
2% below goal
2.5 over the last four weeks

Also watching: slowing or stopped, 7.3% (32 of 436). The goal is under 10% of accounts, so that’s inside the line.

Goals in detail →

Initiatives in your section

Chain compliance
92%goal 95%
Worth a lookdown from 94% four weeks ago · Devin is furthest off
Core brands on the shelf
79%goal 81%
Worth a lookabout the same as four weeks ago · Hannah is furthest off
Draft handles held
83%goal 87%
Worth a lookdown from 85% four weeks ago · Devin is furthest off
Rep by rep →

Where help counts

Covered overall, not in every territory: Devin's list brings back about 66 of the 96 cases a week Devin needs; Hannah's list brings back about 49 of the 63 cases a week Hannah needs.

Your reps

on trackworth a lookget involved
Hannah Pierce →
on pace for 97% of goal
RecoveryOpportunityProtect
Santa Barbara · List brings back 49 of the 63 cases a week needed · 7 still open from last week · 51 places to hunt · best street: Hollister Avenue, Goleta
Luis Ortega →
on pace for 103% of goal
RecoveryOpportunityProtect
San Luis Obispo · On pace to pass goal · 5 still open from last week · 11 places to hunt · best street: Price Street, Pismo Beach
Devin Shaw →
on pace for 95% of goal
RecoveryOpportunityProtect
Ventura · List brings back 66 of the 96 cases a week needed · 7 still open from last week · 46 places to hunt · best street: Saviers Road, Oxnard
Start hereFive accounts, about 62 cases a week if they all come backThe team needs about 96 more a week to make the cases goal · 0 of 5 checked
1. Turnstone Social
Saviers Road, Oxnard · Independent · On-premise · Devin's territory
About 14 cases a week · what they usually buy
Stop in: did the handle rotate off, or are they out?
Usually orders every 7 days. Nothing in 38 days (last order Jul 9).
Weekly buys, last 26 weeks · bought in 19 · 274 cases
Feb 16week of Aug 10
2. Shorebird Pizza Company
Las Posas Road, Camarillo · Independent · On-premise · Devin's territory
About 13 cases a week · what they usually buy
Stop in: did the handle rotate off, or are they out?
Usually orders every 7 days. Nothing in 64 days (last order Jun 13).
Weekly buys, last 26 weeks · bought in 17 · 223 cases
Feb 16week of Aug 10
3. Fathom Tavern
Hollister Avenue, Goleta · Independent · On-premise · Hannah's territory
About 12 cases a week · what they usually buy
Stop in: did the handle rotate off, or are they out?
Usually orders every 7 days. Nothing in 40 days (last order Jul 7).
Weekly buys, last 26 weeks · bought in 21 · 262 cases
Feb 16week of Aug 10
4. Sunset Provisions
Grand Avenue, Arroyo Grande · Independent · Off-premise · Luis's territory
About 12 cases a week · what they usually buy
Stop in and find out what changed
Usually orders every 7 days. Nothing in 77 days (last order May 31).
Weekly buys, last 26 weeks · bought in 15 · 182 cases
Feb 16week of Aug 10
5. Old Pier Provisions
Avenue of Flags, Buellton · Independent · Off-premise · Hannah's territory
About 11 cases a week · what they usually buy
Stop in and find out what changed
Usually orders every 7 days. Nothing in 52 days (last order Jun 25).
Weekly buys, last 26 weeks · bought in 18 · 208 cases
Feb 16week of Aug 10
All 31 to win back →

Everything else

Win back31

about 162 cases a week if they all come back

Regulars gone quiet, first orders with no second, chain items that stopped shipping.

Where to hunt108

about 119 cases a week if one in three lands

More brands where you already sell, accounts that don't buy yet, placements that could sell more.

Worth protecting15

buying about 171 cases a week now

Big accounts still buying, with no logged visit in two months.

Follow up16

about 78 cases a week to win back

On last week's list and not checked off yet.

Plan a day17 towns

Everything worth a stop in one town or on one street, whatever list it's on.

Initiatives3

Chain compliance, core brands and draft against their goals, rep by rep.

Patterns15

What shows up across many accounts at once: where one decision covers a lot of ground.

Where the work is

What the lists don't cover, by territory, beside the accounts and last week's visits.

Are the lists enough

What the list brings back, and where the rest comes from.

Goals in detail

The trend behind each of the three goals.

Last week26 of 51 done

What got done, and what ordered after a visit.

By rep3 reps

Each rep against goal, what their list covers, and where they can hunt.

Notes

What you did, what you heard, or what this got wrong.

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Central Coast means the accounts of Hannah, Luis and Devin. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.