Brewery Brain

Coastline Craft Co. — Demo

← This week
Nina's team · week of August 10 · sample data

Patterns

What shows up across many accounts at once, biggest first. Each is sized in cases a week: what’s there to win back in full, places to hunt at one in three. Where the count is a steady measure, it’s compared with four weeks ago.

1. 14 regulars have gone quiet
125cases a week
Steady

They usually buy about 125 cases a week between them. About the same as four weeks ago (13).

See the accounts →
2. Tideline Pale Ale on draft: the same gap at 54 accounts
77cases a week

Similar accounts carry it and these 54 don't across all three territories. About 77 cases a week if one in three lands. In the last four weeks, 2 accounts started carrying it. 29 of them are on the reps' hunting lists this week.

See the accounts →
3. 9 first orders in the last three months, no second
24cases a week
Growing

New accounts that ordered once and stopped across all three territories. About 24 cases a week if each reordered once a month. Up from 4 four weeks ago.

See the accounts →
4. Tideline Pale Ale 6-pack: the same gap at 28 accounts
14cases a week

Similar accounts carry it and these 28 don't across all three territories. About 14 cases a week if one in three lands. No account has started carrying it in the last four weeks. 2 of them are on the reps' hunting lists this week.

See the accounts →
5. Draft: 20 accounts without a steady handle
12cases a week
Shrinking

9 on-premise accounts buy package only and 11 handles came off and went back on in the last six months. About 12 cases a week if one in three turns into a steady handle. Down from 26 four weeks ago.

See the accounts →
6. Marine Layer Lager 6-pack: the same gap at 27 accounts
12cases a week

Similar accounts carry it and these 27 don't across all three territories. About 12 cases a week if one in three lands. No account has started carrying it in the last four weeks. 2 of them are on the reps' hunting lists this week.

See the accounts →
7. Marine Layer Lager on draft: the same gap at 6 accounts
12cases a week

Similar accounts carry it and these 6 don't in Devin's territory. About 12 cases a week if one in three lands. No account has started carrying it in the last four weeks. 5 of them are on the reps' hunting lists this week.

See the accounts →
8. Kelp Forest Hazy on draft: the same gap at 6 accounts
10cases a week

Similar accounts carry it and these 6 don't in Luis's territory. About 10 cases a week if one in three lands. In the last four weeks, 8 accounts started carrying it. 0 of them are on the reps' hunting lists this week.

See the accounts →
9. Swell Season IPA 6-pack: the same gap at 24 accounts
10cases a week

Similar accounts carry it and these 24 don't across all three territories. About 10 cases a week if one in three lands. In the last four weeks, 8 accounts started carrying it. 4 of them are on the reps' hunting lists this week.

See the accounts →
10. Breaker IPA on draft: the same gap at 13 accounts
9cases a week

Similar accounts carry it and these 13 don't in Luis's and Devin's territories. About 9 cases a week if one in three lands. In the last four weeks, 9 accounts started carrying it. 0 of them are on the reps' hunting lists this week.

See the accounts →
11. Breaker IPA 6-pack: the same gap at 16 accounts
9cases a week

Similar accounts carry it and these 16 don't across all three territories. About 9 cases a week if one in three lands. In the last four weeks, 1 account started carrying it. 4 of them are on the reps' hunting lists this week.

See the accounts →
12. Kelp Forest Hazy 16oz 4-pack: the same gap at 12 accounts
8cases a week

Similar accounts carry it and these 12 don't in Hannah's and Luis's territories. About 8 cases a week if one in three lands. In the last four weeks, 9 accounts started carrying it. 0 of them are on the reps' hunting lists this week.

See the accounts →
13. Albertsons: 5 authorized items not shipping, at 5 stores
7cases a week

Items the chain has authorized that stopped shipping or never started across all three territories. About 7 cases a week; the orders go through the distributor rep.

See the accounts →
14. Sprouts: 3 authorized items not shipping, at 3 stores
4cases a week

Items the chain has authorized that stopped shipping or never started in Hannah's and Devin's territories. About 4 cases a week; the orders go through the distributor rep.

See the accounts →
15. Vons: 5 authorized items not shipping, at 5 stores
3cases a week

Items the chain has authorized that stopped shipping or never started across all three territories. About 3 cases a week; the orders go through the distributor rep.

See the accounts →

Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Initiatives · Where the work is · Are the lists enough · Goals in detail · Last week · By rep · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Central Coast means the accounts of Hannah, Luis and Devin. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.