← This week
Nina's team · week of August 10 · sample data
Goals in detail
Cases
Q3 cases so far
On plan
19,791
260 behind the goal to date · goal to date 20,052 of 38,200 for the quarter · higher is better
The quarter so far, % of the goal to date
goal
On pace to finish37,586 614 short of 38,200
Needed a week from here2,864 at last year's pace: 2,768
Cases last week
Flat
2,905
8 under a typical week · typical 2,913, the prior eight weeks' median · higher is better
Last 13 weeks, cases by week
typical 2,913
Same week last year2,302 +26.2%
Last four weeks11,590 +15.8% vs last year
What must be true
Cases = active placements × velocity × weeks.
Active placements
Slightly behind
1,176
24 to the goal of 1,200 · accounts carrying a brand, any package, with a sale in the last 90 days · 1,091 at the start of the quarter · higher is better
The quarter so far, by week
goal 1,200
Velocity
On plan
2.5 cases a week
2% below goal · per active placement, last four weeks · higher is better
The quarter so far, four-week velocity by week
goal 2.5
Slowing or stopped
Ahead
7.3%
2.7 points under the 10% goal · 32 of 436 accounts that were buying before the quarter · lower is better
The quarter so far, by week
goal under 10%
Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Initiatives · Patterns · Where the work is · Are the lists enough · Last week · By rep · Notes
Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Central Coast means the accounts of Hannah, Luis and Devin. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.
Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.