Hannah's week · week of August 10 · sample data

Goals in detail

Cases

Q3 cases so far

On plan

6,546

83 behind the goal to date · goal to date 6,629 of 12,700 for the quarter · higher is better

The quarter so far, % of the goal to date

goal

On pace to finish12,297 403 short of 12,700

Needed a week from here957 at last year's pace: 894

Cases last week

Slightly down

964

47 under a typical week · typical 1,011, the prior eight weeks' median · higher is better

Last 13 weeks, cases by week

typical 1,011

Same week last year841 +14.7%

Last four weeks3,803 +5.9% vs last year

What must be true

Cases = active placements × velocity × weeks.

Active placements

Slightly behind

400

15 to the goal of 415 · accounts carrying a brand, any package, with a sale in the last 90 days · 378 at the start of the quarter · higher is better

The quarter so far, by week

goal 415

Velocity

Slightly behind

2.4 cases a week

2% below goal · per active placement, last four weeks · higher is better

The quarter so far, four-week velocity by week

goal 2.4

Slowing or stopped

Ahead

8.3%

1.7 points under the 10% goal · 12 of 144 accounts that were buying before the quarter · lower is better

The quarter so far, by week

goal under 10%

Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Is it enough · Last week · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Santa Barbara means Hannah Pierce's accounts, served by Sandcrest Beverage. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.