Good morning, Maya. Here's Monterey Bay for the week of August tenth. Your accounts bought about seven hundred forty cases, in line with a typical week.

You have three goals this quarter: cases, placements and velocity. First, cases. Halfway through the quarter, you're on pace for about ninety percent of goal if the rest of the quarter follows last year's, so well short.

Second, placements: about ten to add. Third, velocity: about nine percent below goal. About fourteen percent of accounts are slowing or stopped; the goal is under ten.

Last week you marked five of twenty-five done and three of the ones that weren't buying have ordered since, about twenty-five cases. Cormorant Cantina ordered about sixteen cases two days after your visit.

Here's what to look at first. Ten regular accounts have gone quiet. Together they usually buy about seventy-one cases a week.

Start with Cliffside Pizza Company on Main Street: about fourteen cases a week. Stop in and find out what changed. If you do one thing this week, make it Main Street in Watsonville: Halyard Oyster Bar is there with seven more stops on the same street.

If everything on this week's list comes back, that's about ninety cases a week. You need about one hundred sixty more a week and about two hundred to leave some room.

That leaves about one hundred ten cases a week to find and under your list are fifty-five places to hunt for it. Twenty-two are accounts you already sell that could carry another brand; eight are accounts that don't buy yet; and twenty-five are placements you already have that could sell more. You won't land all of them. If about one in three does, that's about forty-four cases a week and ten new placements against the one hundred ten still needed.

Your list is below. Check things off as you go and tell me what I got wrong.