Good morning, Luis. Here's San Luis Obispo for the week of August tenth. Your accounts bought about nine hundred eighty cases, in line with a typical week.

You have three goals this quarter: cases, placements and velocity. First, cases. Halfway through the quarter, you're on pace to pass goal if the rest of the quarter follows last year's by about three percent.

Second, placements: about five to add. Third, velocity: about four percent above goal.

Last week you marked eight of fifteen done and four of the ones that weren't buying have ordered since, about thirteen cases. Crestview Food Mart ordered about six cases two days after your visit.

Here's what to look at first. Five regular accounts have gone quiet. Together they usually buy about thirty-eight cases a week.

Start with Sunset Provisions on Grand Avenue: about twelve cases a week. Stop in and find out what changed. If you do one thing this week, make it Price Street in Pismo Beach: Old Pier Fine Foods is there with three more stops on the same street.

You're on pace, so the list is about building a cushion.

Under your list are eleven places to hunt, to build on that. Six are accounts you already sell that could carry another brand; three are accounts that don't buy yet; and two are placements you already have that could sell more. You won't land all of them. If about one in three does, that's about sixteen cases a week and three new placements.

Your list is below. Check things off as you go and tell me what I got wrong.