Good morning, Devin. Here's Ventura for the week of August tenth. Your accounts bought about nine hundred sixty cases, a little over a typical week.

You have three goals this quarter: cases, placements and velocity. First, cases. Halfway through the quarter, you're on pace for about ninety-five percent of goal if the rest of the quarter follows last year's, so short.

Second, placements: about four to add. Third, velocity: about six percent below goal.

Last week you marked eight of eighteen done and two of the ones that weren't buying have ordered since, about nineteen cases. Tackle Box Smokehouse ordered about twelve cases two days after your visit.

Here's what to look at first. Five regular accounts have gone quiet. Together they usually buy about fifty cases a week.

If you do one thing this week, make it Saviers Road in Oxnard. Turnstone Social is there: about fourteen cases a week with eight more stops on the same street. Stop in and find out what changed.

If everything on this week's list comes back, that's about sixty-six cases a week. You need about ninety-six more a week and about one hundred twenty to leave some room.

That leaves about fifty-five cases a week to find and under your list are forty-six places to hunt: more brands where you already sell, accounts that don't buy yet and placements that could sell more. If about one in three lands, that covers what's left on cases and placements.

Your list is below. Check things off as you go and tell me what I got wrong.