Good morning, Cody. Here's Central Valley for the week of August tenth. Your accounts bought about seven hundred fifty cases, under a typical week.

You have three goals this quarter: cases, placements and velocity. First, cases. Halfway through the quarter, you're on pace for about ninety-nine percent of goal if the rest of the quarter follows last year's, so a little short.

Second, placements: about eleven to add. Third, velocity: about four percent above goal.

Last week you marked nine of seventeen done and three of the ones that weren't buying have ordered since, about seventeen cases. Coralline Kitchen ordered about seven cases three days after your visit.

Here's what to look at first. Five regular accounts have gone quiet. Together they usually buy about thirty-nine cases a week.

If you do one thing this week, make it Shaw Avenue in Fresno. Cormorant Fish House is there: about twelve cases a week with six more stops on the same street. Stop in and find out what changed.

If everything on this week's list comes back, that's about fifty-four cases a week. You need about ten more a week and about thirteen to leave some room. That covers it with room to spare.

Under your list are twenty-three places to hunt, to build on that. Fifteen are accounts you already sell that could carry another brand; six are accounts that don't buy yet; and two are placements you already have that could sell more. You won't land all of them. If about one in three does, that's about twenty-five cases a week and seven new placements.

Your list is below. Check things off as you go and tell me what I got wrong.