Brewery Brain

Coastline Craft Co. — Demo

← This week
Jordan's team · week of August 10 · sample data

Patterns

What shows up across many accounts at once, biggest first. Each is sized in cases a week: what’s there to win back in full, places to hunt at one in three. Where the count is a steady measure, it’s compared with four weeks ago.

1. 15 regulars have gone quiet
110cases a week
Growing

They usually buy about 110 cases a week between them. Up from 9 four weeks ago. 13 of the 15 are on-premise.

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2. Fogharbor Beverage: 10% under the same four weeks last year
82cases a week

About 82 cases a week behind last year, while the team as a whole is up 5%.

3. Monterey Bay: the list and hunting together fall about 68 cases a week short
68cases a week

Maya's list and places to hunt would bring about 134 cases a week against the 202 needed with room to spare. The accounts on hand don't close it.

4. Breaker IPA: 10% under the same four weeks last year
41cases a week

About 41 cases a week behind last year, while the team as a whole is up 5%.

5. Tideline Pale Ale on draft: the same gap at 20 accounts
27cases a week

Similar accounts carry it and these 20 don't in Maya's and Cody's territories. About 27 cases a week if one in three lands. In the last four weeks, 2 accounts started carrying it. 16 of them are on the reps' hunting lists this week.

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6. Marine Layer Lager: 6% under the same four weeks last year
20cases a week

About 20 cases a week behind last year, while the team as a whole is up 5%.

7. Breaker IPA on draft: the same gap at 22 accounts
19cases a week

Similar accounts carry it and these 22 don't in Maya's and Cody's territories. About 19 cases a week if one in three lands. In the last four weeks, 2 accounts started carrying it. 9 of them are on the reps' hunting lists this week.

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8. 6 first orders in the last three months, no second
15cases a week
Growing

New accounts that ordered once and stopped in Maya's and Cody's territories. About 15 cases a week if each reordered once a month. Up from 1 four weeks ago.

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9. Kelp Forest Hazy 16oz 4-pack: the same gap at 15 accounts
9cases a week

Similar accounts carry it and these 15 don't in Maya's and Cody's territories. About 9 cases a week if one in three lands. In the last four weeks, 4 accounts started carrying it. 4 of them are on the reps' hunting lists this week.

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10. Safeway: 6 authorized items not shipping, at 6 stores
8cases a week

Items the chain has authorized that stopped shipping or never started in Maya's and Cody's territories. About 8 cases a week; the orders go through the distributor rep.

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11. Draft: 14 accounts without a steady handle
8cases a week
Steady

8 on-premise accounts buy package only and 6 handles came off and went back on in the last six months. About 8 cases a week if one in three turns into a steady handle. About the same as four weeks ago (15).

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12. Whole Foods: 3 authorized items not shipping, at 3 stores
6cases a week

Items the chain has authorized that stopped shipping or never started in Maya's territory. About 6 cases a week; the orders go through the distributor rep.

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13. Vons: 4 authorized items not shipping, at 4 stores
5cases a week

Items the chain has authorized that stopped shipping or never started in Cody's territory. About 5 cases a week; the orders go through the distributor rep.

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14. Breaker IPA 6-pack: the same gap at 16 accounts
5cases a week

Similar accounts carry it and these 16 don't in Maya's and Cody's territories. About 5 cases a week if one in three lands. No account has started carrying it in the last four weeks. 0 of them are on the reps' hunting lists this week.

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15. Marine Layer Lager 6-pack: the same gap at 11 accounts
5cases a week

Similar accounts carry it and these 11 don't in Maya's and Cody's territories. About 5 cases a week if one in three lands. No account has started carrying it in the last four weeks. 0 of them are on the reps' hunting lists this week.

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16. Tideline Pale Ale 6-pack: the same gap at 14 accounts
4cases a week

Similar accounts carry it and these 14 don't in Maya's and Cody's territories. About 4 cases a week if one in three lands. No account has started carrying it in the last four weeks. 0 of them are on the reps' hunting lists this week.

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17. Sprouts: 3 authorized items not shipping, at 3 stores
4cases a week

Items the chain has authorized that stopped shipping or never started in Maya's and Cody's territories. About 4 cases a week; the orders go through the distributor rep.

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18. Swell Season IPA 6-pack: the same gap at 5 accounts
4cases a week

Similar accounts carry it and these 5 don't in Maya's and Cody's territories. About 4 cases a week if one in three lands. In the last four weeks, 4 accounts started carrying it. 0 of them are on the reps' hunting lists this week.

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19. Kelp Forest Hazy on draft: the same gap at 4 accounts
2cases a week

Similar accounts carry it and these 4 don't in Cody's territory. About 2 cases a week if one in three lands. In the last four weeks, 1 account started carrying it. 0 of them are on the reps' hunting lists this week.

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Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Initiatives · Where the work is · Are the lists enough · Goals in detail · Last week · By rep · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. North & Valley means the accounts of Maya and Cody. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.