Maya's week · week of August 10 · sample data

Goals in detail

Cases

Q3 cases so far

Behind

5,079

480 behind the goal to date · goal to date 5,559 of 10,600 for the quarter · higher is better

The quarter so far, % of the goal to date

goal

On pace to finish9,563 1,037 short of 10,600

Needed a week from here859 at last year's pace: 697

Cases last week

Flat

741

10 under a typical week · typical 750, the prior eight weeks' median · higher is better

Last 13 weeks, cases by week

typical 750

Same week last year785 -5.6%

Last four weeks2,963 -9.9% vs last year

What must be true

Cases = active placements × velocity × weeks.

Active placements

Slightly behind

405

10 to the goal of 415 · accounts carrying a brand, any package, with a sale in the last 90 days · 376 at the start of the quarter · higher is better

The quarter so far, by week

goal 415

Velocity

Behind

1.9 cases a week

9% below goal · per active placement, last four weeks · higher is better

The quarter so far, four-week velocity by week

goal 2.0

Slowing or stopped

Behind

13.8%

3.8 points over the 10% goal · 20 of 145 accounts that were buying before the quarter · lower is better

The quarter so far, by week

goal under 10%

Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Is it enough · Last week · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Monterey Bay means Maya Chen's accounts, served by Fogharbor Beverage. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.