← This week
Devin's week · week of August 10 · sample data
Goals in detail
Cases
Q3 cases so far
Behind
6,411
344 behind the goal to date · goal to date 6,755 of 12,900 for the quarter · higher is better
The quarter so far, % of the goal to date
goal
On pace to finish12,281 619 short of 12,900
Needed a week from here1,009 at last year's pace: 913
Cases last week
Up
963
20 over a typical week · typical 944, the prior eight weeks' median · higher is better
Last 13 weeks, cases by week
typical 944
Same week last year743 +29.6%
Last four weeks3,751 +16.3% vs last year
What must be true
Cases = active placements × velocity × weeks.
Active placements
On plan
401
4 to the goal of 405 · accounts carrying a brand, any package, with a sale in the last 90 days · 368 at the start of the quarter · higher is better
The quarter so far, by week
goal 405
Velocity
Behind
2.4 cases a week
6% below goal · per active placement, last four weeks · higher is better
The quarter so far, four-week velocity by week
goal 2.5
Slowing or stopped
Ahead
7.2%
2.8 points under the 10% goal · 11 of 153 accounts that were buying before the quarter · lower is better
The quarter so far, by week
goal under 10%
Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Is it enough · Last week · Notes
Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Ventura means Devin Shaw's accounts, served by Sandcrest Beverage. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.
Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.