Cody's week · week of August 10 · sample data

Goals in detail

Cases

Q3 cases so far

On plan

5,569

27 behind the goal to date · goal to date 5,596 of 10,600 for the quarter · higher is better

The quarter so far, % of the goal to date

goal

On pace to finish10,534 66 short of 10,600

Needed a week from here783 at last year's pace: 772

Cases last week

Down

749

61 under a typical week · typical 810, the prior eight weeks' median · higher is better

Last 13 weeks, cases by week

typical 810

Same week last year707 +6.0%

Last four weeks3,365 +22.5% vs last year

What must be true

Cases = active placements × velocity × weeks.

Active placements

Slightly behind

344

11 to the goal of 355 · accounts carrying a brand, any package, with a sale in the last 90 days · 322 at the start of the quarter · higher is better

The quarter so far, by week

goal 355

Velocity

Ahead

2.5 cases a week

4% above goal · per active placement, last four weeks · higher is better

The quarter so far, four-week velocity by week

goal 2.4

Slowing or stopped

Ahead

7.3%

2.7 points under the 10% goal · 9 of 124 accounts that were buying before the quarter · lower is better

The quarter so far, by week

goal under 10%

Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Is it enough · Last week · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. Central Valley means Cody Ramirez's accounts, served by Tulefield Distributing. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.