Brewery Brain

Coastline Craft Co. — Demo

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Jordan's team · week of August 10 · sample data

Are the lists enough

If everything on the list comes back, that's about 144 cases a week of the 169 the team needs (212 with room to spare). Still to find: about 68 a week.

Cases/wkPlacements
Needed a week
169
21
With room to spare
25% cushion
212
21
Quiet regulars (15)
-110
0
Chain gaps (9)
-19
-9
First orders (6)
-15
0
The list, all back
-144
-9
Still to find
68
12

If everything on the list comes back: quiet regulars at what they usually buy, chain items at what other stores of the chain sell, first orders reordering once a month. The cushion is 25% past the gap. New placements are counted at what each placement is expected to sell from here (last year's pace for the rest of the quarter).

Where the rest comes from

Each rep has places to hunt under their list, 78 in all. Not all of them will land. If about one in three does, that's about 69 cases a week and 17 new placements.

Not in every territory: Maya's hunting would bring about 44 of the 112 cases a week Maya still needs.

Cases/wkPlacements
Still to find, rep by rep
112
12
More brands (37)
-43
-12
New accounts (14)
-8
-5
More per placement (27)
-18
0
Hunting, if 1 in 3 lands
-69
-17
Left after hunting
43
0

Each place to hunt is valued at what similar accounts sell (the same type of account and a similar size, in the same territory), or the gap to it where the account already buys. The list holds more than is needed, so the rest is covered if about one in three lands.

Also this week: Win back · Where to hunt · Worth protecting · Follow up · Plan a day · Initiatives · Patterns · Where the work is · Goals in detail · Last week · By rep · Notes

Sales through Aug 16, from distributor depletions. Chain authorization files as of Aug 14. North & Valley means the accounts of Maya and Cody. Cases are case equivalents (24 twelve-ounce); a half-barrel keg is about 6.9.

Sample data: Coastline Craft Co. is a sample brewery, and every account, person and number here is made up. The voice is off-the-shelf text-to-speech. Check-offs and notes stay in this browser, the same in all three views.